https://www.youtube.com/watch?v=rhSCBldsqaw "Here at Ben & Jerry's, we're concerned that the dominant message we see in society today is one of division. Whether it's televised politcal debates or newspaper headlines, it's sometimes easy to think the world is becoming increasingly divided. So, we've been thinking about how we can amplify a message of unity & love..!"
One of my biggest inspirations for this project was Ben &Jerry’s “One Sweet World” campaign. The company explains that they were concerned that the predominant message present in society at the moment is one of division. That it is visible all around us, on television, in the newspapers, especially when ti comes to politics. So much so that one kind of speculates that there is an abyss between the two parties being divided. Through this ad they wanted to convey a message of love and unity to bring happiness and peace. And this is done through a fruit animation of a reality not too different from ours done with bright colours and a whimsical feel So, we've been thinking about how we can amplify a message of unity & love using the thing we know best For more information look at: http://creativity-online.com/work/ben--jerrys-one-sweet-world/49885 http://fortune.com/2016/11/11/ben-jerrys-ad-one-sweet-world-ben-cocks-politics/
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AuthorI am a first year student of Illustration and Visual Media at LCC. Archives
February 2017
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